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Writer's pictureGarfield Campbell

10 Steps to Eliminate Time Waste for Sales Professionals




1. End the day by planning your next day

The best time to plan your workday is at the close of the previous workday. Having wrapped up the day's work, you are perfectly equipped to recall and prioritize the most important tasks for the next day, including which prospects to reach out to. The advantage of starting the next day with a complete roadmap is the freedom it affords the sales professional to make minor adjustments to the plan as needed.


2. Always work toward "the main thing"

Never lose touch with the fact that closing deals is your #1 priority. 80% or more of your time and energy must be spent in the pursuit of this goal.


3. Eliminate distractions

There will always be competing priorities. You must remember that every minute you are distracted from selling is a potential lost opportunity for you to capture a new customer or forge a new business relationship.


4. Stick to your plan, but be prepared to deviate

Distractions or curve balls will be lobbed in your direction when you least expect it. Preparation allows you to quickly get back on track as distraction comes your way.


5. Don’t put off the hard tasks

Some of the most difficult, stressful, and time-consuming tasks yield the greatest rewards. Regardless of how tedious or daunting they seem, it is important to recognize these high-value tasks and prioritize them. Break them down into smaller, more easily attainable steps. Tackle them one-by-one and you'll be at the finish line before you know it.


6. Don’t be discouraged, push forward

Sales Professionals often encounter rejection and doubt, which can stifle confidence. At times, this may lead to procrastination or simply avoidance. The sales professional must find the motivational spark to push forward. Inspirational articles, videos, or a pep talk with a mentor can offer a nice boost.


7. Interaction builds trust

Repeated interaction with clients, fosters trust and builds relationships. Sales professionals should create opportunities to get in touch with current and prospective clients. Be mindful of the need for balance between acquiring new customers and maintaining existing ones.


8. Designate part of your day to reaching out to a portion of your existing client-base to check-in and show your appreciation for their business

The act of showing appreciation for your current customers’ business can serve two very meaningful purposes - not only does this genuine behavior improve your relationship with your clients, but also, it serves as an opportunity to up-sell and promote your business.


9. Create templates, such as for email and proposals, that expedites the prospecting process

If you find yourself sending the same types of informational emails or proposals repeatedly, you may want to create templates of these messages for faster execution.


10. Take periodic breaks to re-energize your body and mind

Studies show that fatigue and bad decisions usually goes hand-in-hand. Taking breaks usually serves to recharge the mind and improve clarity and decision making.


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